How a Virtual Marketing Expert Helped a Beauty Salon Elevate Their Online Presence
Essence of Beauty, a boutique hair and beauty salon in Dun Laoghaire, had built a loyal client base through word-of-mouth and outstanding service. As digital engagement became increasingly important to attract and retain customers — especially post-COVID — the owner decided to bring in professional support to raise the business’s online profile and marketing output.
The Challenge
Like many small but ambitious businesses, the salon’s team was focused on service delivery, leaving little time to maintain a polished and consistent online presence. Key challenges included: - Irregular content across social channels - Limited time for campaign planning (e.g. seasonal offers) - Website content updates needed ahead of busy periods - Bookkeeping tasks falling behind, including invoice processing and Sage data entry The business owner wanted someone who could take initiative, generate ideas, and handle both creative and financial tasks with precision.
The Solution
Virtual Assistants placed a digital marketing and admin VA with deep experience in content creation, campaign planning, and bookkeeping. The VA’s support included: - Planning and scheduling content across Facebook and Instagram - Creating promotional graphics and blog content using Canva - Managing email marketing for events and special offers - Updating the website via the Proventus platform (with light training) - Preparing and maintaining financial records using Sage - Coordinating with the accountant to keep monthly accounts current This hybrid skillset allowed the business to handle both its marketing and financial needs through one dedicated point of contact — with minimal oversight required.
The Results
The business experienced immediate improvements in visibility, engagement, and internal efficiency: - Social media output became regular and aligned with the brand’s aesthetic - Client bookings increased around campaign periods like Christmas and Valentine’s - Financial records were more accurate, timely, and ready for review - The owner had more time to focus on operations and customer experience - Seasonal campaigns were more structured and effective The support brought a level of strategic thinking that helped the business operate and present itself more professionally across the board.
Virtual Assistants Ireland has been a lifesaver for my beauty salon in Dublin. Their VA not only excels in digital marketing but also took our social media branding to the next level. The best part? Their customer service is top-notch and their plans are incredibly flexible. I only pay for the services I actually need, making it a cost-effective solution for my business. If you're on the fence, don't hesitate to give them a try!""
