Strategic Digital Support from Virtual Assistants
Trauma Recovery Ireland, founded in 2021, provides education and support for individuals affected by childhood sexual abuse, as well as their families and care networks. As the organisation prepared for a major website relaunch and the expansion of its programme offerings, the founder identified a clear need for expert digital marketing support to amplify their voice online and reach a wider audience.
The Challenge
With a powerful mission and dedicated client base, the founder was looking to enhance the organisation’s digital footprint — but lacked the time and marketing expertise to execute a strategy solo. They needed: - A digital marketing partner who could take initiative and advise on best platforms - Someone to manage content creation, scheduling, and basic analytics - Support in organising campaigns across social media and email - Help navigating tools like Mailchimp and Canva with minimal oversight - A professional who could work with sensitivity given the nature of the organisation’s focus
The Solution
Virtual Assistants matched the organisation with a highly skilled digital marketing VA — Desiree Holden. With extensive experience in content strategy, design, e-commerce, and brand communications, Desiree quickly became a vital part of the team. She: - Developed and managed the organisation’s social media calendar - Created content, graphics, and post copy using Canva - Designed and launched email campaigns using Mailchimp - Provided insights on performance and audience engagement - Suggested new outreach strategies, including video and podcast ideas - Worked independently while maintaining clear communication and alignment with the founder’s tone and goals
The Results
The Virtual Assistant's contributions led to immediate improvements in the organisation’s digital presence and confidence around outreach. Key outcomes included: - A professional and consistent brand voice across platforms - Increased visibility and engagement in a sensitive and respectful tone - Efficient, targeted campaigns supporting programme sign-ups and visibility - Greater clarity and focus for the founder, enabling time for strategic work The short-term placement offered long-term value by setting up reusable systems and processes the organisation could continue using.
5 Stars""
