Strategic Virtual Digital Marketing Support for a Mindfulness Brand

A wellness and leadership coaching business focused on mindfulness and workplace wellbeing needed flexible, skilled virtual assistance to manage its growing digital demands. Seeking expertise in both social media strategy and backend course delivery, the founder partnered with Virtual Assistants to find a seamless support solution.

The Challenge

With an expanding digital presence and multiple online offerings hosted on a WordPress LMS, the business required: - Consistent and strategic social media publishing - SEO-driven content creation - Technical management of e-learning courses via Sensei LMS - High-quality proofreading of client proposals and communication - Flexibility within a 5-hour-per-week model

The Solution

Virtual Assistants assigned an experienced digital marketing and eCommerce specialist with over 15 years' expertise across content strategy, email marketing, SEO, and WordPress. The virtual assistant: - Delivered regular, branded content across Facebook, Instagram, Twitter, and LinkedIn - Managed and updated courses via WordPress and Sensei - Proofread outgoing correspondence with attention to tone and clarity - Suggested improvements for engagement and digital reach based on analytics

The Results

Within the initial six-month engagement: - Social media consistency increased, boosting brand awareness and audience engagement - Course setup and updates on the WordPress platform were streamlined - The business owner experienced reduced admin workload and enhanced focus on client delivery - Communication with corporate clients became more polished and effective thanks to expert proofreading