About the Client:

Our client is a family business coaching practice that works with service driven family businesses, supporting them through complex human dynamics using systemic coaching and psychological safety principles. They are now entering a new growth phase and are focused on building a strong, strategic digital presence to attract ideal clients.

Role Overview:

We are seeking a creative, strategic and proactive Virtual Assistant to help lead our client’s digital presence. This is a confident, media savvy role that will play a key part in amplifying the client’s brand and attracting aligned clients.

Interview dates and times are to be confirmed and candidates will be contacted directly to arrange a suitable time.

Requirements:

• Digital Marketing Strategy: Helping shape our client's digital presence, clarify the brand message, and refine target audience engagement 
• Social Media Management: Content planning, creation, scheduling, lead engagement and performance tracking (primarily LinkedIn and Instagram) 
• Content Creation: Creating visually aligned content (posts, carousels, short videos), editing written copy and helping maintain the website/blog 
• Lead Management: Engaging with inbound leads via LinkedIn/Instagram, nurturing them through to consultation stage 
• Admin Support: Managing email responses, light scheduling, and keeping digital files and content organised
• Customer Support: Responding to prospective client enquiries and maintaining a warm, professional tone in all communications 
  

Role and Responsibilities:

• Developing and executing a digital marketing plan aligned with our client's brand mission and ideal client profile 
• Managing our client's LinkedIn and Instagram presence, including inbound messages and follower engagement 
• Creating strategic, branded content for social media and the website 
• Nurturing inbound leads and guiding them through to consultation call stage 
• Supporting customer service tasks, such as responding to enquiry emails and DM follow-ups 
• Keeping the website/blog updated with relevant content and portfolio pieces 
• Collaborating directly with our client to review strategy, content themes and campaign outcomes

Skills and Requirements:

Essential:

• Strong background in digital marketing, content creation or brand strategy
• Experience managing professional social media accounts (LinkedIn/Instagram preferred) 
• Excellent written communication skills with a strategic tone 
• Organised, self-motivated and capable of managing multiple content threads 
• Confident engaging with potential leads through messaging platforms 

Preferred but not mandatory: 

• Familiarity with Canva, video editing tools, or social media scheduling platforms 
• Understanding of brand voice, tone, and values in a coaching or consulting context
• Experience working in or supporting a values-driven, purpose-led business 

Working Hours: We are seeking a candidate to work 5 hours per week to start, with potential to grow.

Location: This is a remote position, offering the flexibility to work from anywhere in Ireland during business hours.

• For Virtual Assistants Already Registered with Us: Please send an email directly to operations@virtualassistants.ie, indicating your interest in the role. Please list the Reference Number (REF: OR1225) in your reply and mention the role title.
• For Virtual Assistants Not Yet Registered with Us: If you are not currently registered with Virtual Assistants Ireland but possess the qualifications and passion we seek, we encourage you to apply to express your interest in this role by applying via the link below.